PRODUCT

STOCKS

What are stocks?

A stock represents a share in the ownership of a company, including a claim on the company's earnings and assets. As such, stockholders are partial owners of the company. When the value of the business rises or falls, so does the value of the stock. Stocks are generally bought and sold electronically through stock exchanges, the two primary ones in the United States being the New York Stock Exchange (NYSE) and the National Association of Securities Dealers (NASDAQ). While some companies sell stock directly to investors, most only sell stock through a brokerage such as Schwab. Investors buy and sell stocks for a number of reasons including the potential to grow the value of their investment over time, to potentially profit from shorter-term stock price moves, or even to earn an income by investing in dividend-paying stocks. Keep in mind that the price of a stock can fall as easily as it can rise. Investing in stock offers no guarantee that you will make money, and many investors lose money instead.

How stocks fit within an overall investment portfolio.


Stocks are an important part of any portfolio because of their potential for growth and higher returns versus other investment products. In order to determine how much you should allocate to stocks, you should first develop a comprehensive financial plan that reflects your investment horizon and the level of risk you're willing to accept in exchange for the potential upside stocks can offer.

Asset classes perform differently, and it's nearly impossible to predict which asset class will perform best in a given year. If you had invested $100,000 in just U.S. Stocks in 1997, it would have almost quadrupled to $400,000 by 2017, but there would have been many ups and downs due to volatility. A more diversified investment portfolio would have had a lower return, but reduced volatility.

Why invest in stocks with Bramfort?


Income


Some stocks pay regular dividends—that's income you can keep or reinvest

Flexibility


Since stocks trade by the millions every day, you can move quickly when you're buying or selling

Growth potential


While stock performance changes over time, successful stocks can help your money grow—at times, they can even outrun inflation

Control


You decide which company to invest in, when it's time to buy, and when it's time to sell.

Why trade stocks?

Stocks let you own a piece of a company's future. They're available for a wide variety of industries-so you can tap into your knowledge of specific businesses, or help you to diversify your portfolio.



Fast facts

  • Stop and conditional orders may help protect your portfolio
  • The price-to-earning (P/E) ratio can help you identify value stocks
  • Compare earnings-per-share (EPS) between similar companies.
  • Market capitalization (market cap) is the dollar value of a company
  • Stock performance can fluctuate depending on market conditions

Top five dividend yielding stocks

WHAT IS A DIVIDEND?
A dividend is a payment made by a corporation to its stockholders, usually out of its profits. Dividends are typically paid regularly (e.g. quarterly) and made as a fixed amount per share of stock.
THE BASICS OF STOCK SELECTION
Selecting stocks for investing and trading should not be a guessing game in today's market. Join us as we review the basics of technical analysis and other stock selection techniques you should know before buying a stock.
WHAT TO KNOW BEFORE YOU BUY STOCKS
Placing a stock trade is about a lot more than pushing a button and entering your order. This brief video can help you prepare before you open a position and develop a plan for managing it.



As we work as a community to prepare for the impact of COVID-19, we wanted to share assure you bramfort is adhering to the current situation. The health and safety of our employees, customers, and communities are our primary concern.

We are taking all measures to ensure we manage to safely get through this fluid situation while continuing to serve our customers, partners, and employees effectively.